This was a student project to redesign two varietals of a current wine brand within Adelaide to target to people in their 20s and 30s that have no particular brand loyalty when it comes to choosing wine. I targeted women of this age bracket in particular to help decide the tone of my design. I've included a colour palette drawn from the tasting notes of the two varietals and have gone with a bold single word name to start a trend amongst the sparkling range. I could definitely see this being expanded to include more of the Grant Burge sparkling range. Based on my market research, I've kept my design modern and eyecatching, with a strong use of contrast and a very feminine design to speak directly to my target market.